SERVICES: MASTER PLANNING, ARCHITECTURE, INTERIOR DESIGN, & CONSTRUCTION
After 60 years of serving youth, the Boys & Girls Club of Santa Ana wanted to invest in the future with a renovation that would be as bold and innovative as the next generation. At Visioneering Studios, we were honored to partner with them in creating a high-impact design that took advantage of their aging structure’s bones and worked within their budget.
From teaching 100% of the youth in their program how to code, to exposing them to entrepreneurship and robotics classes, the Boys & Girls Club needed a physical space that reflected their 21st-century programs, and their promise to continue investing in the future of youth.
This renovation allowed us to bring a new energy and investment into a neighborhood that really needed to know that people care for them and believe in their potential.
CEO, Boys & Girls Clubs of Central Orange Coast
The results have been moving. Where a parking garage for a bus once stood, now is the home to an interactive teen center, where neighborhood youth can have a safe space for community and learning. The walls of the facility are strewn with statements to encourage kids to come alive, believe in themselves, and take ownership of the space. 85% of the youth feel they are better students, more confident, and have a support system to help them become successful. And 90% of parents see noticeable improvement in their child’s grades since joining the Club. That’s neighborhood transformation we are honored to be a part of!
Take a look at the video below to go Behind the Build of the Boys & Girls Club of Santa Ana and learn more about this radical redesign:
SERVICES: Master Planning, Architecture, Interior Design, & Construction
Last year we were honored to receive the Solomon Award in Best Church Design for Youth and Children’s Spaces with the second phase of construction with Centerpoint Church in Murrieta, California. Pastor John Hansen and his team invited us to envision a property where families, high schoolers, and junior high schoolers could gather and have a sense of belonging, as a tribe of their own.
The result was a state-of-the-art, 750-seat worship center, and a 15,000 square foot youth and administration venue, housing youth activities, after-school programs, and an indoor/outdoor cafe. We were able to take Pastor John’s concept for the space, and bring it to the next level of purpose, all while working within Centerpoint’s budget.
We have a place now that we are able to use for a dynamic explosion of ministry that’s fueled by the power of the Holy Spirit.
–Pastor John Hansen
At Visioneering Studios, we can’t wait to see how Centerpoint’s campus continues to evolve into a safe and welcoming place for families in the Temescal Valley. Take a further look below Behind the Build of Centerpoint Church:
Do you feel stuck between the story of your past and the story of your future?
Your physical environment may be holding you back. Take a look around you — does your space communicate your values? Does it resonate with your culture? Or does it lack connection to your beliefs and identity?
What if you gave yourself the space to dream big? What would the story of your future say?
In this week’s Potluck Society podcast, host Hugh Weber discusses the effect space has on our stories with our own Steven Chaparro.
On this week’s Influence Podcast, Influence Magazine Senior Editor John Davidson talks with our VP of Development Advisory Services about maximizing your church’s space.
WHY IS THE CHURCH SPACE SO IMPORTANT?
WHAT IS THE LANDSCAPE OF CHURCH ARCHITECTURE TODAY?
WHAT ARE SOME OF THE BEST WAYS A CHURCH CAN MAXIMIZE ITS CURRENT SPACE?
These are just a few of the questions John Davidson of Influence Magazine presented to our own Randall Coy this week.
From wells and cathedrals, Development Advisory Services, what environments communicate, and how your neighbors view your church, Randall offers critical advice for any ministry leader considering a church design-build.
Two years ago I got married, and my husband and I had to figure out what we were going to keep and what had to go — everything we had was not going to fit into our new life, or our one bedroom apartment (of course, it was all his stuff that had to go).
However, after some additional compromising (thank you, pre-marital counseling) we decided I had some things that were not essential for our new, combined household. Part of that purge was 30 pounds of clothing and my Ikea dressers with the sagging bottoms (you all know what I am talking about). As the stuff piled up, I couldn’t help but question why I ever buy any of these things to begin with. All of it was falling apart and most of the clothing I only wore a handful of times. I realized I just didn’t care about any of this stuff — it literally held zero value for me. I was asleep in making responsible design choices for myself.
I needed a wake-up call. This lightbulb moment catalyzed to evaluate the intersection between design and consumption, and led me to question how I could be a more responsible consumer and designer.
As consumers, we value style, low-cost, convenience. We’ve created a market and design culture where quantity is valued over quality, and our treasures have short shelf lives — this is what I call single serve design. It’s a linear approach where the value of design depreciates quickly, and is thrown away even quicker.
We see evidence of single serve design in fashion, furniture, and architecture. Fast fashion chains like Forever 21 and H&M are packed to the ceilings with low-cost, disposable clothing. After a couple of wears, that ironic t-shirt you had to have makes its way into the dumpster or a thrift store bag to make room for the next clever slogan. According to a 2013 article from USA Today, Americans throw away 70lbs of clothing per person annually. And for those of us who donate our clothes to second-hand stores and organizations, there is less than a 20% chance that donated clothing will actually make it to the floor of a second-hand shop [The Atlantic]. Many of these pieces are down-cycled or shipped to developing nations, both of which create an incredible amount of energy waste. Additionally, second-hand shops often throw away the overwhelming amount of product received, sending donated pieces out the back door to the landfill.
When it comes to furniture, IKEA is the largest retail furniture provider in the world — and its stores have been designed to keep that status. They’ve curated an experience for maximum consumption, including a café for us to carb up before hitting the marketplace. However, as Ikea floods the market with fast, low-cost furniture, the landfill waste is piling up in record numbers. In the United States alone, furniture accounts for 9.8 million tons of landfill waste every year [Reuters, 2011]. Let’s be honest — are any of us really going to repurpose a table that is $7.99 when we can just buy a new one?
The scale of these problems may seem insurmountable, but Design solutions are within reach. The closed loop approach imagines enduring value beyond the Day One purpose of objects. The entire life cycle of an object is designed to minimize or eliminate waste.
The architectural term for waste of our American magnitude is “brownfield.” Brownfields are single serve buildings or sites abandoned of value and purpose. They are contaminated locations that create black holes in our suburbs and cities. In fact, the EPA estimates there to be 480,000 brownfields in the US alone. They are former industrial sites, gasoline stations, fracking sites, and landfills. They are the disposable, fenced-in boarded-up sites in your neighborhood that have been sitting vacant and undeveloped for years.
Brownfield sites are opportunities for us to choose to consume and create differently. For these sites to be redeemed, they must be resurrected. The contamination must be mitigated and cleared. This is not convenient, it is not fast, and it is not cheap. It demands a reframing of our values. For developers, entrepreneurs, and non-profits, choosing brownfield redevelopment blesses communities blighted by these sites and can facilitate stronger relationships with federal and local representatives. By participating in the resurrection of these sites, we can be part of the solution instead of contributing to the problem.
I invite all of you to join me in asking, “How can I be a more responsible consumer and designer?” Together we can shift the cultural landscape away from disposable, to enduring value.
Join us in discovering solutions. Engage in conversation with Danae and her team, and redefine the culture around us to a movement of repurposing. Sign up now to join in future webinars, Facebook Live events, and Slack channel discussions: singleservedesign.com
Services: Master Planning, Architecture, Interior Design, Construction
In January of 2016, The Father’s House in Northern California celebrated the Grand Opening of Phase 1 of our partnership, which included a brand new auditorium and children’s building. Over the last 19 years, this powerful community has grown from just a few people in a living room to now three campuses, including Napa, East Bay, and the newest — Vacaville.
Pastor Dave Patterson had a vision for the Vacaville location to take people on a mindful journey of God’s presence, no matter where they went on campus. “When we started this project, we had a verse in Exodus 33 that says, ‘God don’t lead us up from here without Your presence.’ Visioneering took that verse from Exodus and created a storyboard that took us from the Wilderness, right into the Promised Land, through the Red Sea with a Cloud of Glory — all of which was represented architecturally. It was quite enjoyable watching that process come to fruition.”
From the flaming “Pillars of Light” to the Children’s Ministry area called “The Passage,” every detail incorporated into the design and architecture of The Father’s House helps tell the story of God leading His people out of Egypt from a life of slavery to a life of freedom. It’s Pastor Dave’s desire that every person stepping on campus would feel the same hope of God’s chosen people in that story of Exodus.
Additionally, for the first time ever in TFH’s 19-year history they have a campus that’s publicly exposed — allowing them not only to thrive and grow in the area, but further their vision of reaching more people who are far from God.
“Since we’ve been in this new auditorium, we’ve seen close to 1,000 people added to this location. We’ve had people come who have never attended church, and we’ve been able to do some nights of worship and events at a brand new level.”
At Visioneering, we can’t wait to continue our partnership with Pastor Dave’s team into Phase 2 of the Vacaville campus, and keep revealing the God-story their community has to offer. Take a further look below Behind the Build of The Father’s House:
Put your outdoor work in orderand get your fields ready; after that, build your house. Proverbs 24:27 (NIV)
I spent 2 years of my life traveling and interviewing the top churches in the country about what kind of building we should build. We finally designed it, had an architect draw it, and created our master plan for all of our property. The only thing was, I never felt a peace about building this thing.
My wife and I planted Coastal Church in Daphne, Alabama 4 years earlier and it had taken off like a rocket. We had three Sunday services running over 1000 people every weekend, and looking to add a fourth service to handle the growth. Everything in my head said that a building was the next thing, but I just couldn’t get it in my heart. I prayed and fasted for 2 years for direction, but I had no clear direction from the Holy Spirit to proceed.
Then one day, while sitting in my recliner, a thought entered my mind: “What if we built all of our toys first?” What if we build something that celebrates the beautiful Gulf Coast and invites the community to come and do life together with us? When I said that, the direction from God that I sought for 2 years came and creativity began to flow. My wife loved the idea (always ask your wife — she will tell you if your idea is idiotic). Our trustees loved it, and our lenders actually said to me, “Chad, if you guys do this, it will change the way people build churches everywhere.”
As Pastors, we are taught in seminary and Bible college to build our sanctuary first. It went against all of my training to build a mile-long walking trail, a baseball field, 2 basketball courts, 2 playgrounds, a 5,800 square foot coffee house, and a splash pad first! Before I presented this to everyone, I asked for a scripture that I could stand on and God, who is rich in mercy, provided.
“Finish your outdoor work and get your fields ready; after that build your house” (Proverbs 24:27). Upon reading this, I laughed and whispered through my tears, “Yes sir, Jesus!”
Not only were we able to build all of this by God’s grace, we now have 5 campuses with over 2,000 people attending each weekend. We are still packed and adding services again very soon, but the same God who led us here will show us the next step to take, and the next seed to sow for our future. In the meantime, we are having the time of our lives!
But I Thought Visioneering Studios Was Just a Design Firm?
Originally posted here on 9/30/2013. Updated 2/13/2017 by Jody Forehand.
You probably think you know who Visioneering Studios is. You’ve heard of them from other churches who have used them over the last fifteen years, you’ve listened to them speak at church conferences, you’ve seen pictures and blog posts on social media, and you’ve read articles in publications. But chances are, if you haven’t talked to anyone at Visioneering Studios lately, you don’t know who they are today, or who they are becoming tomorrow. You don’t know how Visioneering Studios has grown and changed over the last decade. We approach projects differently than many firms, strongly believing in the importance of a multi-disciplinary process that integrates real estate, design, project management, and financial analysis, utilizing our experienced team members, affiliates, and strategic partners with backgrounds as architects, designers, planners, construction managers, real estate developers, facility managers, and financial analysts. It is our goal to help churches navigate the complex maze that is involved with modern design and construction projects by being your ministry partner from dream to dedication day and beyond, utilizing our unique ENVISION.DESIGN.BUILD processes. With close to 50 people in various offices around the country, our team has your project needs covered. So in the interest of getting the word out, I’m going to do a little mythbusting.
Myth: Visioneering only works with big megachurches.
Fact: Visioneering has worked, and continues to work daily, with churches of all sizes from 50 people to 20,000+. In fact, we work with many church plants to help them get in their first building or onto their first site. We also work with many churches wanting to launch multi-sites, often in smaller venues. One of our newest offerings is in real estate consulting, which can help churches find their first piece of property (and not make a huge mistake by “getting a great deal” on a piece of undevelopable wetland), or helping larger churches make the multi-site jump, utilizing demographic data and trend analysis to help determine where the next site should go.
Myth: Visioneering just comes up with master plans and pretty pictures.
Fact: Visioneering started with one employee and a couple of contracted consultants who primarily provided master plans. So technically, this used to be true, and is still partially true… Visioneering still starts most of their engagements with amazing master plans and pretty pictures. But Visioneering takes it so much deeper now. In fact, Visioneering’s name is a mashup of “engineering God-inspired Visions” for the churches we work with, and that is still what we are doing today…just on a whole other level. Visioneering’s team of 50 professionals around the country provides real estate consulting (to find the right property or help clients leverage their property to its highest and best use), master planning, full architectural services, interior design, construction management, and turnkey design-build.
Myth: Visioneering’s design fees are expensive and so are their buildings.
Fact: Don’t let your eyes deceive you. When people see pictures of some of our projects they are often blown away by the look and the great design, and instantly think these buildings must be expensive. But creative design doesn’t have to mean expensive design…paint colors other than beige still cost the same as beige. Don’t assume you can’t afford Visioneering. Call us and let our team explain how our process doesn’t have to cost more, and can provide more value that you realize. Visioneering’s design fees are competitive with the national market, and when you compare apples-to-apples on scopes of services (disciplines included) and the creativity of the designs, it is easy to see the differences. It’s the same with our buildings. We’re not trying to win the race to the bottom and be the Wal-Mart of the design and construction world, but we realize that each church is called to be good stewards of what they have been entrusted with. We believe that includes being good stewards of the outcome — not just what is initially the cheapest. Can you design or build a cheaper building? Yes, but will it achieve your church’s goals in your community? Cheapest doesn’t equal best stewardship (see this post on Architectural Evangelism). Good designers can create a smaller building by being more efficient with the space layout, and the quickest and best way to save money on any project is to build a smaller building. Intentional designers can provide the most bang for the buck by limiting the “wow” design elements to areas that have the most impact, while using simpler products and design elements in other less critical areas of the building or site. Strategic designers can create outdoor rooms that are usable and attractive for many parts of the year as expanded lobby and amenity areas, at costs exponentially lower than enclosing those spaces in steel and concrete and having to heat and air condition them.
Myth: Visioneering only designs new buildings on undeveloped sites.
Fact: The large majority of Visioneering’s projects are on sites that have already been partially or fully developed. In addition to “green field” sites, Visioneering has extensive experience with projects involving expansions, renovations, and interior upfits for churches of all sizes across the country. In fact, as the paradigm of church facility development shifts toward smaller venues and multi-sites, Visioneering is increasingly working on Tenant Improvement projects within shopping centers and warehouses where the site is developed and the exterior shell buildings are complete and largely unmodifiable (see pictures of our project for Elevation Church in a former K-mart and furniture warehouse space).
Myth: Visioneering is a southern California design firm, not a national facilities solution provider.
Fact: Visioneering started in Irvine, California as a design firm and still has an office there, but over the years, Visioneering has grown from one employee in Southern California to a national company with almost 50 employees located in multi-disciplinary offices in every time zone in the continental United States to better serve your project. Visioneering has won national awards as both an architect and a builder. Currently, we have architectural licenses in about 40 states and can provide construction services in about 30 states — but we’re not done yet. If we’re not in your state yet, don’t worry, just call us and we’ll begin the simple process of getting registered and licensed there to serve you too. We’re still growing to meet the needs of new clients across the country as their facilities solution provider, in whatever form that may require. Beyond just architectural designs or construction management services, Visioneering offers turnkey services to help churches manage projects from dream to dedication day, and beyond. In addition to world-class designers and construction managers, Visioneering also provides real estate and Development Advisory Services before ever laying pencil to paper, to help your church figure out your budget, scope, and schedule even if you don’t know where to begin. Our ebook on this subject is available for free download. Being “trusted stewards of your story and space” also means helping you steward the financial and facility resources God has blessed your church with. Through our Envision process, we can help your church determine what spaces they need, when they will need them, and how to phase expansion so that it is financially feasible without robbing funds from ministry programs.
Myth: Visioneering only works with churches.
Fact: While it is true that a large portion of Visioneering’s past and current workload is with churches, Visioneering does serve clients in other market sectors, such as other non-profits like Boys and Girls Club, YMCA, Christian schools, and charitable organizations. We also provide design and construction for general commercial and retail sectors such as restaurants, offices, hotels, and mixed-use developments. Our experience is in creating environments that people desire to visit, and that helps keep our designs sharp and on the leading edge of industry trends. No matter the sector we work in, the design trends often translate seamlessly to our church projects, which are themselves geared toward creating destinations that people want to visit because they are culturally relevant and designed to respond to the greater context of their community.
So, if you worked with Visioneering in the past or had someone else tell you who Visioneering is, chances are you only know who Visioneering used to be. It’s time to find out for yourself who Visioneering is now, and who we are becoming. Like any healthy, growing entity, Visioneering has evolved over the years: master planner…design architect…architect-of-record…builder…integrated project developer…total facilities solution provider. Keep your eyes open though, because what we are today may not be all that we are tomorrow.
If you have any other questions about whether Visioneering’s capabilities as a facilities solution provider are a good fit for your project, give us a call or leave a comment here.
How Our Future Is Informed by Five Ancient Leadership Archetypes
Lately, I have been mulling over the principle of ‘five-fold’ leadership found in Biblical writings. (Now, just because I used the “B-word”, don’t shut me out…yet.) It has become blatantly apparent to me that this concept also has powerful implications for the practice of business leadership. One thing I have learned in life…the future shall be informed by the ancient.
Alan Hirsch is one of the most influential thinkers and mission-strategists in the present-day Christian church. He is a counter-cultural voice, even for the Church, who challenges the status quo to consider the fact that the cultural influence of the Christian Church is in decline. He argues that in order to address cultural changes, it is important to return to the most basic fundamentals of the movement. Hirsch suggests to return to the ancient writings of the Apostle Paul to recover leadership principles required to envision and navigate the future of movement. These are lessons from which any movement leader can learn.
The Apostle Paul is considered to have been divinely inspired when he wrote more than half the books in the New Testament. His influence in charting a theological path for the Christian church is without question.
Around the years 60-62 AD, Paul wrote a letter to the Christians in Ephesus. Contained within these writings was a description of five models of leadership, or five-fold ministry:
Now these are the gifts Christ gave to the church: the apostles, the prophets, the evangelists, and the pastors and teachers. Their responsibility is to equip God’s people to do his work and build up the church, the body of Christ. – Ephesians 4:11-12 (NLT)
“APOSTLES” extend the gospel. They are always thinking about the future, bridging barriers, establishing the church in new contexts, developing leaders, networking trans-locally.
“PROPHETS” know God’s will. They bring correction and challenge the dominant assumptions we inherit from the culture…they question the status quo.
“EVANGELISTS” recruit. These infectious communicators of the gospel message recruit others to the cause.
“SHEPHERDS” nurture and protect. Caregivers of the community, they focus on the protection and spiritual maturity of God’s flock, cultivating a loving and spiritually mature network of relationships, making and developing disciples.
“TEACHERS” understand and explain. Communicators of God’s truth and wisdom, they help others remain Biblically grounded to better discern God’s will, guiding others toward wisdom, helping the community remain faithful to Christ’s word, and constructing a transferable doctrine.
It is important to understand that the primary purpose for these leaders gifted in these five areas is to equip members of the movement. Their gifts, or specialties, are not designed to operate in a silo of focus, but rather to empower others to learn and then carry out the real work.
So, let’s imagine for a moment (or several), that these same areas of giftedness in the church can also be applied as archetypes in the marketplace.
Here is what I mean;
THE PIONEERS (Apostle) are the most entrepreneurial of the archetypes. They are constantly thinking of how they can launch new solutions to old problems, create new products, or build new companies. They see possibilities long before anyone else can, they connect the dots between disparate ideas, and they are not afraid to take great risks in the hopes of great reward. These are the founders, inventors, creatives, and explorers of the world.
THE FUTURISTS (Prophet) are the forward-thinking and strategic leaders. If the Pioneers want to take their movement from A to Z, then the Futurists will challenge them to think about charting a road-map to get there. It is very common for there to be tension between the Pioneers and the Futurists. The Futurists hate duct-tape solutions because, while they take care of the immediate need, they actually represent a dysfunction in team and strategy. These are the management consultants, analysts, trend spotters, and strategists of the world.
THE RAINMAKERS (Evangelist) are compelling communicators. They have ability to build rapport, discern the true need of their audience, communicate a value proposition that resonates, and convert ‘browsers to buyers’. Their ability to add to the fan-base and bottom line of the movement is unequaled. These are the sales professionals, storytellers, marketers, and recruiters of the world.
THE SHERPAS (Shepherd) guide and steward their teams through a journey. They have been around a while so they have suffered some brain damage and battle scars along the way. This experience and expertise will help to inform the people they guide. They understand that there is an end-goal and they will provide guidance, confidence, and tools to get there. These are the managers, consultants, and advisors of the world.
THE TRAINERS (Teacher) provide plans and instruction. Think of a personal trainer who helps you on the road to physical fitness. They will assess you, inform you, keep you accountable and address your questions. They love to see results in your life. Their payday comes when you are able to achieve your results even if they have to slap your wrist a time or two. These are the coaches, instructors, teachers, and sages of the world.
When you’ve been around a while, you will understand that ‘there is nothing new under the sun’. It pays to learn from models of leadership from the past. They greatest leaders are also learners.
Which of the five archetypes above most resonates with you? It’s entirely possible to exhibit a hybrid of archetypes in your leadership based on your context. What are your thoughts about this idea of a five-fold model of leadership?
Developing a culture of collaborative genius using both art and science.
When an organization is young, it is understandable if it’s growth is driven by the genius of its founder. It may even be acceptable that the culture and creativity be driven by an individual person or a single perspective.
However, as the organization matures, it usually becomes decidedly clear that organizational myopia will stunt its growth. In order for it to be healthy, sustainable, and prone to growth, the organization must be driven by a host of voices, perspectives, and strategies. We like to call this a collaborative genius. At Visioneering Studios, we have identified seven key strategies for developing a culture of collaborative genius using both art and science.
Data-Driven (information) – this is the science aspect of leadership employing Key Performance Indicators (KPI’s) to analyze your business and give you the metrics required to make strategic decisions. When I was an executive at Hovnanian Enterprises, I was trained to “inspect what you expect”. It does no good to expect great results if you do not inspect the metrics of the business. How will you know if you are satisfying your customers unless you carry out customer surveys? How will you know how much it takes to acquire a new customer without determining the Client Acquisition Cost (CAC)? How will you know your sales conversion rate unless you track all your leads through the entire sales funnel? Providing the data to these questions will free your team to make decisions with confidence.
Culture-Driven (people) – the greatest strength of any company is its culture. Peter Drucker is famously credited with saying that, “Culture eats strategy for breakfast.” A good leader must be very intentional about his role as the Chief Cultural Architect to envision, design, and build an organization around its values. This can be crafted and implemented by its hiring and leadership development practices, the design of its workplace environment, and its priority to corporate social responsibility. It’s one thing to understand the customer journey, but it’s another thing to understand the journey of your team members.
Story-Driven (marketing) – this would very much reflect our creativity and thinking to arrive at new ways to tell the stories of our clients and our firm. Gone are the days when a company focuses on telling stories of how it is the hero of their stories. Any good corporate storyteller understands that the customer is the true hero of this story. Telling stories where the company is cast as the guide commissioned to meet the needs and aspirations of the customer-heroes will reap dividends. Doing this well is the challenge.
Stewardship-Driven (finances) – Dave Ramsey, a well-known finance guru, often speaks about the value of a budget, not only for our personal finances, but especially for business leaders. He defines a budget as “…telling your money where to go”. Just as my father-in-law has a very specific place for every single tool in his garage, every dollar in our budget must have a place to go. Some entrepreneurs see a budget as a financial straight-jacket, but it is a framework, or a defined sandbox, in which you can play. It is important to count and manage the costs…all costs. Time, Talent, and Treasure
Process-Driven (Journey) – we never begin a process with preconceptions. We understand that the journey is our destination. When I was in architecture school, I was taught to avoid beginning a design project with a pre-conceived outcome. To do so would defraud the potential of the design. Each line we drew would inspire the next line. In that way, the outcome would inevitably be richer than any perception would have netted. If you establish a process as your focus, then the customer hero will enjoy the journey just as much as the destination. There is much discussion these days about the customer journey and employing strategic design to create a remarkable customer journey brand experience.
Democracy-Driven (Evangelism) – Even at Visioneering Studios, we understand that individual Visioneers have certain specialties and strengths, but we also believe that everyone is a creative, everyone is a storyteller, and everyone is an evangelist in their own rights. This mindset is at the core of collaborative genius. It then become part of the role of the specialists to equip the greater team to become part of this collaborative genius. How can the procurement team think of creative ways to cut costs? How can the IT tell the story of the firm on their personal social media channels? How can the designer be equipped to evangelize her firm during a shared elevator trip?
Innovation-Driven (Disruption): Even creative thought leaders run into the danger of becoming the status quo if their story doesn’t change with the times. If a company doesn’t disrupt itself, it will be disrupted. It must undergo a continuous movement of change. In their new book Illuminate, Nancy Duarte and Patti Sanchez of Duarte, Inc. write that every company must go through continuous cycles of Dream, Leap, Fight, Climb, Arrive, and (re)Dream. This innovation curve is more about continuous disruption that it is initial disruption. Some would argue that Apple has moved from a company of innovation to a company of iteration. This is dangerous territory.
From the science of data to the art of story, it is imperative for any organization take on the approach of a collaborative genius to build a sustainable future. By bringing in multiple perspectives, you will be equipped with the information you will need to take the make creative and scientific decisions. As Tim Sanders writes in his recent book, Dealstorming, “Genius is a team sport.”