Christie Digital is the leader in the nation for digital production. Visioneering worked to build out their headquarters in La Palma, California and bring their story to life.
Christie Digital was an early adapter in digital production. The U.S. is the leading film producer, and everything used to be on celluloid film; but now almost every film house has been replaced with Christie Digital video production. Christie also has technologies that go everywhere from home theater to medical assisted surgeries. You can do remote surgeries from continents away by using Christie’s digital imaging devices; their 3D imaging is known the world over. They have microtiles and now work with laser projection.
Our challenge for the headquarters was twofold: provide space for research and development and also showcase their products so that anyone from home theater developers to people in the medical field can envision how this ever-changing technology can meet their needs.
Because new technology is always developing, we wanted the floor to remain constant and take the display of the latest products overhead with tracks and catwalks that can be changed out. The initial idea was to build a kind of tunnel that takes you from this show space and office space area into the warehouse to see actual products. We had thoughts of a raw, black box experience tunnel where performers, musicians, politicians, and other people of interest would be signing their names as they come through. Then a visitor would burst into the showroom and walk along a path (almost like at IKEA) where you’d be taken on the circuit to see all the products Christie’s offers.
In the center court of this warehouse would be an arena, having actual risers, mezzanines, and box seats to watch laser productions as you’d see on an NBA court or at concerts, rallies, and big events. Then the small conference rooms and video production rooms would surround that. At the top is their call center where they take orders from around the world.
What they built this year may not look the same two years from now, and so it was designed to plug and play. As we created the story overlay and produced a few exhibits, the objective was a space that’s mutable for Christie’s ever-growing industry.