Brand Guidelines

Welcome to Visioneering Studios online brand usage guidelines. The resources contained within this page are meant to give you an overview of how to use the Visioneering Studios brand. Please work dilligently to maintain these standards in all projects and communications when representing our brand. For each section, there are notes on the specific usage regarding our colors, logos, images, voice, etc.

Why logos matter.

The logo becomes the first visual representation of our brand. Its shape, colors, and placement become a recognizable form that communicates with it the values of Visioneering Studios.

In the case of our logo, we have two elements. The first being the full logo – the combination of the Visioneering Bulb and the primary text block. The second being the Visioneering Bulb alone. The logo must always appear in one of these forms and may never be placed on any color other than the brand's primary colors.

Along with that, the space of the logo must be respected. Using the Visioneering Blub as a guide, leave an equal amount of space around the logo and icon so as to not take away from the brand mark.


How colors represent the brand.

When used consistently and appropriatly a brands color can communicate the brand almost as well as the logo itself. Consider Tiffany Blue as an example of power, bold color usage defining a brand without any more than a color. In the case of Visioneering Studios and its affiliate companies, Visioneering Blue is the primary color that represents the brand. It is to be used in a way that highlights and enhances our materials. From there we have several colors that are designed to support and enhance our primary color. All of these colors should be used in concert with each other, none overpowering the other.

Visioneering Blue

CMYK: 76%, 25%, 0%, 5%
Web:
 #1899CC

RGB: 24, 153, 204

Dark Blue

CMYK: 96%, 63%, 34%, 15%
Web:
 #005678

RGB: 0, 86, 120

Coral

CMYK: 2%, 75%, 57%, 0%
Web:
 #ED6562

RGB: 237, 101, 98

Not Black

CMYK: 67%, 60%, 59%, 44%
Web:
 #444444

RGB: 68, 68, 68

Light Grey

CMYK: 0%, 0%, 0%, 7%
Web:
 #EEEEEE
RGB: 238, 238, 238

Not White

CMYK: 2%, 2%, 2%, 0%
Web:
 #F6F6F6
RGB: 246, 246, 246


How fonts build consistency.

A brand's font can communicate its culture and brand position. At Visioneering Studios, we choose Montserrat as the primary heading font and Open Sans as our body font. Montserrat is a geometric sans-serif typeface inspired by signage from the designer's historical Buenos Aires neighborhood of the same name. Open Sans is the second most used font on Google Fonts with over 4 billion views per day due mainly to its highly legible nature.

Taken together they create a contemporary font family that brings a sense of clarity and clean design to the brand without being harsh or overly designed.

https://www.fontsquirrel.com/fonts/montserrat

https://www.fontsquirrel.com/fonts/open-sans


A brand’s voice is its personality.

It begins with the language we use but also in the words we chose. The brand's voice is built from hundreds of little phrases, sentences, and posts that make up our public communications. It becomes the personality of who we are and it is important that we speak with one personality.

Talk about them, show us.

The primary goal of our communications is to show our clients how we can empathize with them and understand their needs. We do that by beginning with them and the issues that are central to their needs. From there we show them how we not only understand those needs but also have a solution specifically for them.

Visioneering Studios journeys with you – from your first dreams to the grand opening as trusted storytellers of your space. Hearing your story and immersing deeper meaning into your space.

Expertise Made Simple

At Visioneering we have a lot of expertise and experience in a very technical field. It is important to understand that our clients may have never worked with anyone like us, having no knowledge of architecture, design, planning, or construction. It is our job to help them understand the journey ahead in a way that is clear and concise.

As experienced pathfinders, we’re thrilled to guide and teach along the way. The Design+Build process can be pretty complicated and since there’s a lot on the line, stepping into a project can be very stressful. Relax, at Visioneering, we’ve seen it all and hope to leverage our experience to give you a guided concierge experience throughout the process.

Approachable Partners

Underlying everything is a sense of welcoming, open language. We are experts yet casual and approachable. Speaking with clarity and precision when needed but also being aware to stay warm and inviting.

Believe it or not, our friends at Auxano will even facilitate a session with your team to prepare a vision health report to analyze your current vision, mission, and cultural health.


Images communicate where words cannot.

At the end of the day, our strongest testament to the value of Visioneering Studios is the work we produce. And like a personal recommendation, an amazing photo of our work can cut through the noise and tell the story of a mind-blowing solution we’ve created for our clients.


Email Signature Instructions

It is important that we are consistent and all follow the same guidelines when using our email signature. Not only is it a visual representation of our brand but it also ensures that clients have the most accurate contact information for our team. Beyond that, a company with a mixture of signatures at varying qualities sends a message in itself that is overwhelmingly negative.

To set up your email signature follow the links and directions below:

 

Apple Mail

  1. Click this link in Chrome or Firefox
    1. Do not use Safari – It will cause images to not format correctly
  2. Press Command + A to select the entire signature
    1. Do not use your mouse to select all – it may miss some of the formattings
  3. Press Command + C to copy the signature
  4. Open Mail
  5. Select Preferences from the Mail dropdown
  6. Click the Signatures tab at the top right
  7. Select the email you wish to use this signature with
  8. Press the + icon at the bottom to create a new signature
    1. Be sure to uncheck “Always match my default message font”
  9. Paste the copied signature into the box on the right
  10. Update the content to match your details
  11. Check “Place signature above quoted text”
  12. In the “Choose Signature” dropdown select your new signature
  13. Close your Preferences and save any changes if prompted

 

Outlook (Apple)

  1. Click this link in Chrome or Firefox
    1. Do not use Safari – It will cause images to not format correctly
  2. Press Command + A to select the entire signature
    1. Do not use your mouse to select all – it may miss some of the formattings
  3. Press Command + C to copy the signature
  4. Open Outlook
  5. Open Outlook > Preferences and select Signatures
  6. Click the “+” icon
  7. Delete the default content
  8. Paste the copied signature
  9. Update the content to match your details
  10. Click to save the changes
  11. Choose your Visioneering email as the default signature
  12. Close the preferences window 

 

Outlook (Windows)

  1. Click this link in Chrome or Firefox
    1. Do not use Safari – It will cause images to not format correctly
  2. Press Control + A to select the entire signature
    1. Do not use your mouse to select all – it may miss some of the formattings
  3. Press Control + C to copy the signature
  4. Open Outlook
  5. Open the Options menu and select the Mail section
  6. Click the Signatures button
  7. Click “New” and name the signature
  8. Delete the default content (If Any)
  9. Paste the copied signature
  10. Update the content to match your information
  11. Close the preferences window 

 

iPhone Mail

  1. Send an empty email to yourself that has the formatted signature in it
  2. On your phone open that email and Copy your signature
  3. Go to Settings > Mail > Signature
  4. Select Per Account
  5. Scroll to your Visioneering account
  6. Paste your signature into the box
  7. Close Settings

 

Android Mail

  1. Send an empty email to yourself that has the formatted signature in it
  2. On your phone open that email and Copy your signature
  3. In your Email App
  4. Click Menu
  5. Click More
  6. Tap Settings
  7. Choose “General Settings”
  8. Check “Use Signature” to On
  9. Tap Signature and enter the signature you desire for that particular account

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Visioneering Studios Inc.

 

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Visioneering Studios Architecture

 

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