Visioneering Studios

Brand Usage Guidelines

Welcome to Visioneering Studios online brand usage guidelines. The resources contained within this page are meant to give you an overview of how to use the Visioneering Studios brand. Please work dilligently to maintain these standards in all projects and communications when representing our brand. For each section, there are notes on the specific usage regarding our colors, logos, images, voice, etc.

Why the logo matters.

The logo becomes the first visual representation of our brand. Its shape, colors and placement become a recognizable form that communicates with it the values of Visioneering Studios.

In the case of our logo, we have two elements. The first being the full logo – the combination of the Visioneering Bulb and primary text block. The second being the Visioneering Bulb alone. The logo must always appear in one of these forms and may never be placed on any color other than the brands primary colors.

Along with that the space of the logo must be respected. Using the Visioneering Blub as a guide, leave an equal amount of space around the logo and icon so as to not take away from the brand mark.

Primary Logo (White)

visioneering-studios-logo

Primary Logo (White)

Bulb Icon

visioneering-studios-mobile-logo

How colors represent the brand.

When used consistently and appropriatly a brands color can communicate the brand almost as well as the logo itself. Consider Tiffany Blue as an example of power, bold color usage defining a brand without any more than a color. In the case of Visioneering Studios and its affiliate companies, Visioneering Blue is the primary color that represents the brand. It is to be used in a way that highlights and enhances our materials. From there we have several colors that are designed to support and enhance our primary color. All of these colors should be used in concert with each other, none overpowering the other.

Vision Blue

CMYK: 100%, 29%, 0%, 0%
Web:
#00B4FF

RGB: 0, 180, 255

Dark Grey

CMYK: 0%, 0%, 0%, 68%
Web:
#515151

RGB: 81, 81, 81

Light Grey

CMYK: 0%, 0%, 0%, 7%
Web:
#EEEEEE
RGB: 238, 238, 238

Off White

CMYK: 0%, 0%, 0%, 4%
Web:
#F6F6F6
RGB: 246, 246, 246

How fonts build consistancy.

A brands font can communicate its culture and brand position. At Visioneering Studios, we choose Futura PT as the primary heading font. Originally designed during the Bauhaus movement in the late 1920’s, Futura is a bold display font that communicates clearly and effectively. The secondary font of the Visioneering Brand is Muli, a minimalist san-serif font. Its rounded edges bring a softness to the sharp edges of Futura PT’s display font.

Taken together they create a contemporary font family that brings a sense of clarity and clean design to the brand with out being harsh or overly designed.

Heading One

Font Family: Futura PT
Font Weight: Bold 700
Font Size: 80 px
Line Height: 105 px

Heading Two

Font Family: Futura PT
Font Weight: Bold 700
Font Size: 40 px
Line Height: 50 px

Heading Three

Font Family: Muli
Font Weight: Light 200
Font Size: 30 px
Line Height: 50 px

Heading Four

Font Family: Muli
Font Weight: Bold 700
Font Size: 20 px
Line Height: 50 px

Heading Five

Font Family: Muli
Font Weight: Normal 400
Font Size: 16 px
Line Height: 25 px

Heading Six

Font Family: Muli
Font Weight: Extra Bold 800
Font Size: 16 px
Line Height: 25 px

Body Font

Font Family: Muli
Font Weight: Normal 400
Font Size: 16 px
Line Height: 25 px

Italic

Font Family: Muli
Font Weight: Normal 400 Italic
Font Size: 16 px
Line Height: 25 px

A brand’s voice is its personality.

It begins with the language we use but also in the words we chose. The brands voice is built from the hundreds of little phrases, sentances and posts that make up our public communications. It becomes the personality of who we are and it is important that we speak with one personality.

Talk about them, show us.

The primary goal of our communications is to show our clients how we can empathize with them and understand their needs. We do that by beggining with them and the issues that are central to their needs. From there we show them how we not only understand those needs but also have a solution specifically for them.

Visioneering Studios journeys with you – from your first dreams to the grand opening as trusted storytellers of your space. Hearing your story and immersing deeper meaning into your space.

Expertise Made Simple

At Visioneering we have a lot of expertise and experience in a very technical field. It is important to understand that our clients may have never worked with anyone like us, having no knowledge of architecture, design, planning, or construction. It is our job to help them understand the journey ahead in a way that is clear and concise.

As experienced pathfinders, we’re thrilled to guide and teach along the way. The Design+Build process can be pretty complicated and since there’s a lot on the line, stepping into a project can be very stressful. Relax, at Visioneering, we’ve seen it all and hope to leverage our experience to give you a guided concierge experience throughout the process.

Approachable Partners

Underlying everything is a sense of welcoming, open language. We are experts yet casual and approachable. Speaking with clarity and precision when needed but also being aware to stay warm and inviting.

Believe it or not, our friends at Auxano will even facilitate a session with your team to prepare a vision health report to analyze your current vision, mission, and cultural health.

Images communicate where words cannot.

At the end of the day, our strongest testiment to the value of Visioneering Studios is the work we produce. And like a personal recommendation, an amazing photo of our work can cut through the noise and tell the story of a mind blowing solution we’ve created for our clients.

Leverage dramatic lighting to bring a sense of drama to the scene.
Use wide angles to highlight the full breadth of our work.
Find unique perspectives to grab attention.
Wait to take images until the lighting is ideal.
Find a sense of drama and contrast within the scene.
Mix textures and elements for a sense of variety.
Find what makes our design unique and highlight that element.
Don’t forget to capture the details in close up images.
Capture the scene at its best.

Email Signature Instructions

It is important that we are consistent and all follow the same guidelines when using our email signature. Not only is it a visual representation of our brand but it also ensures that clients have the most accuract contact information for our team. Beyond that, a company with a mixture of signatures at varying qualities sends a message in itself that is overwhelmingly negative.

To set up your email signature follow the links and directions below:

Apple Mail

  1. Click this link in Chrome or Firefox
    1. Do not use Safari – It will cause images to not format correctly
  2. Press Command + A to select the entire signature
    1. Do not use your mouse to select all – it may miss some of the formatting
  3. Press Command + C to copy the signature
  4. Open Mail
  5. Select Preferences from the Mail dropdown
  6. Click the Signatures tab at the top right
  7. Select the email you wish to use this signature with
  8. Press the + icon at the bottom to create a new signature
    1. Be sure to uncheck “Always match my default message font”
  9. Paste the copied signature into the box on the right
  10. Update the content to match your details
  11. Check “Place signature above quoted text”
  12. In the “Choose Signature” dropdown select your new signature
  13. Close your Preferences and save any changes if prompted

 

Outlook (Apple)

  1. Click this link in Chrome or Firefox
    1. Do not use Safari – It will cause images to not format correctly
  2. Press Command + A to select the entire signature
    1. Do not use your mouse to select all – it may miss some of the formatting
  3. Press Command + C to copy the signature
  4. Open Outlook
  5. Open Outlook > Preferences and select Signatures
  6. Click the “+” icon
  7. Delete the default content
  8. Paste the copied signature
  9. Update the content to match your details
  10. Click to save the changes
  11. Choose your Visioneering email as the default signature
  12. Close the preferences window 

 

Outlook (Windows)

  1. Click this link in Chrome or Firefox
    1. Do not use Safari – It will cause images to not format correctly
  2. Press Control + A to select the entire signature
    1. Do not use your mouse to select all – it may miss some of the formatting
  3. Press Control + C to copy the signature
  4. Open Outlook
  5. Open the Options menu and select the Mail section
  6. Click the Signatures button
  7. Click “New” and name the signature
  8. Delete the default content (If Any)
  9. Paste the copied signature
  10. Update the content to match your information
  11. Close the preferences window 

 

iPhone Mail

  1. Send an empty email to yourself that has the formatted signature in it
  2. On your phone open that email and Copy your signature
  3. Go to Settings > Mail > Signature
  4. Select Per Account
  5. Scroll to your Visioneering account
  6. Paste your signature into the box
  7. Close Settings

 

Android Mail

  1. Send an empty email to yourself that has the formatted signature in it
  2. On your phone open that email and Copy your signature
  3. In your Email App
  4. Click Menu
  5. Click More
  6. Tap Settings
  7. Choose “General Settings”
  8. Check “Use Signature” to On
  9. Tap Signature and enter the signature you desire for that particular account